- August 11, 2013
Too many books not enough time. Let me start out by setting things straight. Yes, I can read, but sometimes I really feel like I can’t anymore. Article after article, book after book, blog after blog, it’s all too much. Everyone’s an expert, everyone’s a writer, everyone knows the best way to do everything!
I understand the irony here, you’re reading my blog and I’m the “expert”, but bear with me. If everyone is superman, is anyone really superman? That’s how I feel when everyone with a computer can become an expert in anything. Now I have to work hard to weed through the dreck and repetition to find something fresh and new?
How am I supposed to learn anything when there are so many experts and not all of them agree. Well then we have what I call compilers. The people who write books, blogs and articles looking for the ideologies where all these “experts” intersect. But it’s all too much. It feels like one big networking event. Everyone has their go getter game face on, no one is real or really cares about what they’re doing. It’s all about the Benjamins and you can tell.
I went into a book store today and looked in the business section (big mistake). I found book after book on the same topic! Are you telling me that all these books are necessary in order to become the next Steve Jobs?! Nope, but the one I took home just got some author $35 closer. What is business? Why make more, build bigger, or last longer? It’s for the love of it. The passion for what you do. You don’t need to read 100 books to get good at something. The reality is there is no such thing as an expert, there’s just someone who is constantly learning. I’m not saying none of these resources are useful, Lord knows I have my share of “door stops” on my bookshelf, but you don’t need to know everything everyone tells you.
If you want to be a great follower, then read every book you can get your hand on, but if you want to do what you’re passionate about and live a life, not a job, then put the books down and go for a walk. The ipod wasn’t invented by reading a book or an article. The law of gravity which makes all those books weigh so much was discovered by a man sitting under a tree. Books have their place but they’re supposed to live on the shelf, not you!
Business is a vehicle, not an end goal. Provide a service, creating something cool. That’s the end goal, business just helps you get there. While in this book store I saw a 200 page book on the iphone 4 and a book twice that size on twitter! Come on!! No one needs to know that much about twitter, and I can’t stand hearing the words “social media marketing” ever again!! Innovation happens in the mind not in the books. Once you’ve read it someone else has already thought it.
So go out, have fun, enjoy your passions, you’ve got a much better chance becoming the next “you” that way.